Barilla Italian Summers
Brief:
Come up with a video series concept that goes beyond the romance of “italian summer destinations” and tells a more accurate, human story of the most popular summer destinations in Italy.
INSIGHT:
Traditional Italian dishes are a direct translation of a region’s climate, people and culture.
Idea:
Like an artist translating inspiration into art, a pasta chef travels to Italian locations, meets the locals and translates what they see, hear and experience into a unique pasta recipe.
What does the sea taste like? What garnishes fit a location’s music scene?
CONCEPT:
Michael Boersma
EXECUTION:
Alice Isakson
Marrie de Priester
Michael Boersma 