JEEP AVENGER RADIO COMMERCIAL
CLIENT: JEEP
AGENCY: Boomerang
Brief:
Come up with a unique, bold and fun radio commercial for the new Jeep Avenger that shows that it is ready for freedom and adventure; both in the real and in the urban jungle.
SOLUTION:
When thinking of this radio commercial, I wanted to translate the concept of “adventure” into sound.
I asked myself the question: what does adventure sound like?
And then I proved myself wrong.
Michael Boersma 